Global icons join FIFA’s ‘Football Unites the World’ campaign
Football Unites the World, a campaign highlighting football’s unmatched capacity to unite people, has been launched by a number of international superstars. The campaign will run throughout the FIFA World Cup Qatar 2022TM.
Hassan Al-Haydos, Alisson Becker, Karim Benzema, Lucy Bronze, Didier Drogba, Giulia Gwinn, Kaká, Robert Lewandowski, Carli Lloyd, Édouard Mendy, Lionel Messi, Neymar, Emmanuel Petit, and Cristiano Ronaldo have all contributed to the launch videos, which emphasise the hope, joy, and passion that are hallmarks of the most global sport ahead of tournament that will be watched by more than five billion people worldwide
FIFA President Gianni Infantino said: “Football brings people together like nothing else and the FIFA World Cup Qatar 2022TM will be a celebration of that unity and passion for the game we love so much.”
FIFA will collaborate with a variety of international partners and organisations under the banner “Football Unites the World” to promote and spotlight topics including anti-discrimination, sustainability, and education during the FIFA World Cup Qatar 2022TM.