The Sustainable Fashion Movement in Qatar: Style with a Conscience
Mhefhef:
Mhefhef meaning ‘lightweight’, is a a leading Qatari brand founded by designer Mashael Alnaimi that redefines sustainable modest wear. Specializing in breathable, plant-dyed fabrics from native Qatari flora like sidra leaves and henna, their innovative ‘Desert Cooling’ collection merges traditional Gulf silhouettes,offering elegant comfort for Doha’s climate while preserving cultural heritage through eco-conscious design.
Cló Sunlight Apparel:
Who says going green can’t be bold and beautiful? At Cló, they provide sun-smart fashion that’s as stylish as it is sustainable. Designed to keep you cool under the desert sun, our pieces prove that caring for the planet never means compromising on style.
AADIMA:
A leading name in sustainable luxury fashion from Qatar, AADIMA beautifully merges rich Gulf heritage with a forward-thinking, eco-conscious approach. Known for its elegant designs, ethical production processes, and emphasizing on environmental friendly.This brand has proudly represented Qatar on global platforms, showcasing how traditional elegance can be perfectly aligned with a sustainable future.
