Msheireb Museums and Italian Embassy host exhibition
The Mohammed Bin Jassim House in Msheireb, Doha, now features the “Universo Olivetti: Community as a Concrete Utopia” exhibition. Organized by Msheireb Museums and the Embassy of Italy in Doha, this exhibition runs until January 7, 2023.
Showcasing an array of objects and archival materials, the exhibition delves into the ethical and modern principles of the visionary Italian entrepreneur who founded one of the foremost technology companies in the early 20th century. “Universo Olivetti” is divided into four sections, each highlighting different aspects of Olivetti’s vision: urban planning and politics, industrial innovation, cultural impact and imagery, and social influence. The exhibition also celebrates Ivrea, Adriano Olivetti’s hometown, which has been recognized as a UNESCO World Heritage Site for its status as a model industrial city of the 20th century. The display includes graphics, archival documents, reproductions, and reinterpretations of photographs, all underscoring Adriano Olivetti’s lasting influence and the pioneering nature of his business model.
Visitors from Doha, as well as international guests in Qatar for the FIFA World Cup Qatar 2022TM, have the opportunity to explore Olivetti’s revolutionary business practices. The exhibition highlights an entrepreneurial model that remains innovative and exemplary for future generations, encompassing industrial development, cultural services, welfare, social responsibility, and urban planning.
