According to Radisson Blu Hotel, Doha’s Manager, Emre Kocamustafaogullari, IFA has had a significant impact on the development of Qatar’s tourism sector. In an interview, he noted that in December 2010, there were only 66 hotels, whereas fast-forward to 2023, there are now 225 hotels competing for the market share, including an additional 159 hotels with thousands of rooms added to the inventory. As a result, the competition in the market is now more challenging than ever before.
From a business perspective, there is currently an oversupply of hotels, but Qatar has an excellent opportunity to showcase itself to the world during the upcoming World Cup. He cited Germany, Russia, and South Africa as examples where the World Cup significantly improved their profile and reputation as tourist destinations in the three years after the event, with each country experiencing a 22% to 27% increase in Revenue Per Available Room (RevPAR) post-World Cup. Therefore, the World Cup presents a unique opportunity for Qatar to attract more tourists and enhance its position as a top tourist destination.