A first-ever 100% rPET packaging World Cup
Coca-Cola Middle East and Qatar’s Supreme Committee for Delivery & Legacy (SC) have announced that all official FIFA World Cup Qatar 2022TM venues, including stadiums and fan zones, would now serve Coca-Cola drinks in 100% recycled bottles.
Coca-pilot Cola’s programme for 100% rPET bottles aligns with the SC’s major activities on responsible plastic recycling, and it represents the company’s first foray into locally making 100% rPET bottles in the area. The packaging will be used for the first time at a FIFA World Cup event. As part of this trial programme, 100% rPET packaging is available for 350ml Coca-Cola, Sprite, and Fanta bottles as well as 500ml Arwa water bottles.
Eng. Bodour Al Meer, the SC’s Sustainability Executive Director, said: “In addition to our One Tide programme, the pilot of Coca-Cola Middle East’s 100% rPET bottles will significantly reduce the impact of single-use plastics and aligns to our concerted efforts to leave a sustainable legacy long after the FIFA World Cup Qatar 2022TM.”